Community
The Fan Ambassador Network: Scaling Cultural Connection
Why the future of community marketing isn't professional influencers, but the authentic power of local fan ambassadors.
January 14, 2024
The Culture
Ledger.
Field notes, strategy, and unpolished thoughts on experiential, social, and performance marketing.
Activation
Circuit F.C.: The Future of Multi-Venue Event IP
Breaking down the 'Ambassador Circuit'—the scalable, venue-first activation system for World Cup 2026.
February 03, 2024
Data
The Patron Engine: Turning Crowd Atmosphere into Actionable Data
How we use pre-registration thresholds and automated CRM systems to guarantee venue ROI before the doors open.
March 11, 2024
Commercial
The Licensing Model: Why We Don't Sell Services, We Sell Systems
How Ipanema Media shifted from a 'hours-for-hire' agency to a high-margin IP licensing business.
April 02, 2024
Strategy
How to Build an Award-Winning Experiential Campaign
Breaking down the mechanics behind the Cannes Lions Bronze-winning 'Olha Pra Elas' activation.
December 12, 2023
Digital
The Anatomy of a High-Converting Brutalist Website
Why modern luxury brands are turning to brutalism to stand out and convert traffic at higher rates.
November 05, 2023
Get the Playbook
We send a monthly dispatch on what's actually working in the wild. No fluff, just strategy.